Traditional values, contemporary thinking


Our Brand

"At the centre of our identity is the McIntosh Clan Tartan which, whilst symbolizing the pride and emotion embodied in this unique pattern of colours for the Clan, it also serves as a focal point for linking the strength and security afforded us all through history and heritage with the challenge and opportunity before us to shape and change the future".

Craig McIntosh, Principal, The Tartan Group.

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Why Tartan?

With strong Scottish heritage, the Principal choose to brand this unique business using one of the traditional symbols of the highlands, 'Tartan'.

Integral to the meaning of tartan is 'the Clan' which takes its basis from a family - a principal family together with its offshoots and branches.

In Scotland, clan came to mean a group of families occupying a definite locality - a particular glen, for example, or an island. These families shared - or claimed to share - their descent from a common ancestor. The head of the group was the living "Representer" of the ancestor and as such he was chief of the clan. To him the clansmen owed loyalty and respect. They accepted his jurisdiction over their daily affairs and responded to his summons in time of battle. The chief, in turn, was the patriarch - the head and leader of the clan. In return for their personal devotion to him, he had an obligation to protect his followers and to give help to any of them who were in distress.

By the reign of King James VI the localities occupied by the various clans were fairly well-defined - though liable of course to be increased or diminished as circumstances altered. In each of these clan districts the local weavers produced a distinctive local tartan pattern or "sett". Thus members of the same clan probably wore the particular tartan woven and dyed in their own neighbourhood. It would be misleading, however, to raise this practical convenience to a rule and say that in the seventeenth century each clan had its own special tartan and wore it as a sort of "uniform". The distinctive sett adopted by the chief and his relatives became traditionally the "Clan Tartan" and when the statutory ban on Highland dress was removed in 1782 the wearing of clan tartan was a matter of pride.

[Source - The Scottish Tartans - W. & A.K. Johnson & G.W. Bacon Ltd.]

So the tradition continues!